Digital Product Team
“We are specialists in every phase of the Digital Product Lifecycle. From strategy, design, brand, to development, launch and long-term support. Our process gives you maximum visibility and control to take your vision from strategy to launch and beyond. No matter what stage of the product lifecycle you’re in, we have the experts to drive your success.”Lance Vaughn, CEO

Digital Products

Do you want the geeks who work on your project to care about your success? Look for a single company that takes you from research and development all the way through the launch of your product. When one company walks through the entire product development process with you, they have a vested interest in your success.

Your product success story starts with:

R & D – The Ultimate Plan

You have an exciting new app idea, and you’re ready to engage a product development team. Turning a great concept into a success begins with market research and strategy. Perfect the ultimate plan fast by engaging in short R&D iterations for proven results. Validate & refine your app ideas with market research!

Design – Captivating User Experiences

A well-developed user interface (UI) and user experience (UX) immediately impact your product’s success. An excellent user experience means your digital product is easy, intuitive, unique and inviting. Research shows that companies with a determined focus on user experience perform better financially. Captivate your users with an incredible user experience!

Engineering – Software That Doesn’t Suck

You want software that doesn’t suck – software that’s built on a rock-solid foundation. Powerful software focuses on quality in  every line of code – security, reliability and maintainability. Your product is important to you, your company and your success. Build it rugged!

Launch – The World Will Know

The Launch phase of product development is not the end. Marketing is a critical step in the overall development of your application. Learn and pivot quickly during this phase to reach success. Launch your product exceptionally fast and loud!


Special Projects and Ad Hoc Services

Do you need senior level programming assistance with in-house products? CabForward can help you perfect the plan for your proposed application, create your design, and improve your engineering and project management results. Let us help launch your new product and support your app today. Looking for staff augmentation from the premiere authority on Ruby on Rails app development?

Contact us to discuss your project.

Research and Development Services

Perfecting the ultimate plan with a team who knows how to crack the code of a successful app. An enterprise development team will need a different assortment of services than a startup. CabForward offers these services ad hoc for special projects or for designing your path to success.

    • Discovery Session: To help you uncover the details of a project and be better able to  estimate the time commitment and cost estimates,  we help you perfect the ultimate plan quickly and effectively.
    • Good Application Design: Apps with incredible user experience increase revenue. Design recommendations for your web or mobile app will include:
      • Standardized, tested and proven user Interface buttons and controls
      • Straightforward graphic elements, not to be confused with controls
      • Progress indicators when tasks take more than ten seconds
      • Error messages that help the user have a more productive experience
      • Navigation that directs novice users toward a safe or common outcome
    • Application Architecture Review: Do you have a proposed architecture quote that needs a second opinion? We have the expertise to review your proposal and advise you on hidden errors or lapses in user stories, and whether the final product is likely to perform as quoted.

Research and Development Services

Perfecting the ultimate plan with a team who knows how to crack the code of a successful app. An enterprise development team will need a different assortment of services than a startup. CabForward offers these services ad hoc for special projects or for designing your path to success.

    • Discovery Session: To help you uncover the details of a project and be better able to  estimate the time commitment and cost estimates,  we help you perfect the ultimate plan quickly and effectively.
    • Good Application Design: Apps with incredible user experience increase revenue. Design recommendations for your web or mobile app will include:
      • Standardized, tested and proven user Interface buttons and controls
      • Straightforward graphic elements, not to be confused with controls
      • Progress indicators when tasks take more than ten seconds
      • Error messages that help the user have a more productive experience
      • Navigation that directs novice users toward a safe or common outcome
    • Application Architecture Review: Do you have a proposed architecture quote that needs a second opinion? We have the expertise to review your proposal and advise you on hidden errors or lapses in user stories, and whether the final product is likely to perform as quoted.
  • Code Review: Reliable and resilient software allows your app to continue to operate under real-world conditions. We have extensive experience in repairing code riddled with bugs, security vulnerabilities, ineffective interface design, and faulty navigation systems. We can review, repair and support your code.
  • Market and User Research:  User insight provides you critical feedback. Following your product launch and after identifying your beta users and potential customers, feedback helps you understand how to improve the app. Our marketing team creates winning approaches to help you grow your user base.
  • Product Roadmap: A product roadmap is a detailed plan that lets us match your short-term and long-term goals with specific technology solutions. Developing a roadmap has three primary benefits.
    • To help reach a consensus about a set of needs and the technologies required to satisfy those needs
    • To provide a framework to help plan and coordinate technology developments
    • To help the owner monitor progress and communicate with the Product Manager.

Design Services

Engage your customers with iconic product designs.

  • Logo/Colors/Typography
  • UI/UX Design
  • Mobile Apps Design
  • Website Design

Your logo, colors, typography, user interface (UI) and user experience (UX) immediately impact your product’s success. Our app designs make an inviting emotional connection with the user. Research shows that companies with a determined focus on user experience perform better financially.

Captivate your users with an incredible product design.

Design Services

Engage your customers with iconic product designs.

  • Logo/Colors/Typography
  • UI/UX Design
  • Mobile Apps Design
  • Website Design

Your logo, colors, typography, user interface (UI) and user experience (UX) immediately impact your product’s success. Our app designs make an inviting emotional connection with the user. Research shows that companies with a determined focus on user experience perform better financially.

Captivate your users with an incredible product design.

Engineering Services

Our team of software development professionals are committed to quality and excellence in everything we do. Our mission is to help our customers innovate, disrupt and achieve success with their software products. We use Best Coding Practices which are a set of informal rules that the software development community has learned over time which help improve the overall quality of software.

Engineering Services

Our team of software development professionals are committed to quality and excellence in everything we do. Our mission is to help our customers innovate, disrupt and achieve success with their software products. We use Best Coding Practices which are a set of informal rules that the software development community has learned over time which help improve the overall quality of software.

  • Web Application Development
    • New solutions to meet your business and customers’ needs
    • Schedule a Discovery Session to identify business needs and possible solutions
      • Custom software and system design
      • Automated testing
      • Agile development process maximizes transparency and minimizes risk
  • Software maintenance
    • Add features
    • Fix bugs
    • Improve performance
    • Improve security
    • Migrate to new hardware or hosting environments
    • Performance and error monitoring
    • Application Documentation
  • System Maintenance
    • Analyze application infrastructure and identify performance, security, and maintenance risks
    • Software installation and configuration
    • Security analysis and resolution
    • System monitoring
    • System documentation
  • Mobile Application Development
    • New solutions
    • Software maintenance
  • Development Operations
    • Improve and streamline development and operational processes
    • Reduce deployment lead time
    • Reduce deployment failures
    • Increase process visibility
    • Increase system reliability
  • Application Monitoring and Support
    • Automated notification of application and system errors
    • Quality of Service analysis, notification, and reporting
    • Increase visibility of system operation
    • Emergency resolution of application or system failures
    • Security incident response
    • Scale systems to support more or fewer users
  • Testing and QA
    • Test Process Design
    • Test Automation
    • Code auditing
    • Application Security Analysis
    • System Security Analysis
    • Load testing
  • Software Integration
    • Integrate new or existing applications with backend or internet services
  • Web Application Development
    • New solutions to meet your business and customers’ needs
    • Schedule a Discovery Session to identify business needs and possible solutions
      • Custom software and system design
      • Automated testing
      • Agile development process maximizes transparency and minimizes risk
  • Software maintenance
    • Add features
    • Fix bugs
    • Improve performance
    • Improve security
    • Migrate to new hardware or hosting environments
    • Performance and error monitoring
    • Application Documentation
  • System Maintenance
    • Analyze application infrastructure and identify performance, security, and maintenance risks
    • Software installation and configuration
    • Security analysis and resolution
    • System monitoring
    • System documentation
  • Mobile Application Development
    • New solutions
    • Software maintenance
  • Development Operations
    • Improve and streamline development and operational processes
    • Reduce deployment lead time
    • Reduce deployment failures
    • Increase process visibility
    • Increase system reliability
  • Application Monitoring and Support
    • Automated notification of application and system errors
    • Quality of Service analysis, notification, and reporting
    • Increase visibility of system operation
    • Emergency resolution of application or system failures
    • Security incident response
    • Scale systems to support more or fewer users
  • Testing and QA
    • Test Process Design
    • Test Automation
    • Code auditing
    • Application Security Analysis
    • System Security Analysis
    • Load testing
  • Software Integration
    • Integrate new or existing applications with backend or internet services

Software Development Management and Product Management:

Leverage our expertise for your team or product and watch your productivity escalate to new heights. Our senior level engineering team includes senior engineers with experience in managing the entire Software Development Cycle, or any project component within the cycle. Management is dividing the software development work into distinct phases, stages, sprints, or elements, containing development activities for better planning and supervision. The methodology we use depends on your needs, but usually includes a Discovery Session to identify specific deliverables and artifacts to be created and completed by the project team.

Launch Services

The “Launch” phase of product development is a critical step in the overall development of your application. The launch phase provides feedback from which to measure success, in order to learn and pivot. CabForward marketing services promote your application to your target audience with an emphasis in your industry. Additionally, ongoing product support is a critical component of any product launch.

  • Asset Creation: Begin creating assets before you app is ready to launch. Consider case studies, press releases, premiere videos, and extraordinary graphics.
  • Power Launch: A powerful initial marketing strategy launches your product into success. Leverage the assets created above by publishing the case study, distributing press releases, submitting your app for awards, getting your app featured on industry blogs, and power pitching the app to journalists. Launch your paid advertising and social media campaigns.
  • Sustained Flight: The ultimate ongoing marketing campaign. Evaluate the results of the power launch, improve the product, re-formulate the marketing strategy, re-evaluate and improve. Repeat ↺

Support: Ongoing product support is a critical component of any product launch, assuring reliability and resilience.

Launch Services

The “Launch” phase of product development is a critical step in the overall development of your application. The launch phase provides feedback from which to measure success, in order to learn and pivot. CabForward marketing services promote your application to your target audience with an emphasis in your industry. Additionally, ongoing product support is a critical component of any product launch.

  • Asset Creation: Begin creating assets before you app is ready to launch. Consider case studies, press releases, premiere videos, and extraordinary graphics.
  • Power Launch: A powerful initial marketing strategy launches your product into success. Leverage the assets created above by publishing the case study, distributing press releases, submitting your app for awards, getting your app featured on industry blogs, and power pitching the app to journalists. Launch your paid advertising and social media campaigns.
  • Sustained Flight: The ultimate ongoing marketing campaign. Evaluate the results of the power launch, improve the product, re-formulate the marketing strategy, re-evaluate and improve. Repeat ↺

Support: Ongoing product support is a critical component of any product launch, assuring reliability and resilience.

Learn More about Support