8 Steps to a Lean Canvas Business Plan

A planning tool we found helpful in designing our own CabForward℠ business, and helping others plan theirs, is the Lean Canvas. It is a delightfully quick way to define your business, without the need for a full business plan. Lean Canvas uses a 1-page business model that helps an early stage startup iterate quickly through their challenges and target markets, …

Unique Value Proposition

CabForward’s℠ Lean Dialog Practices One of the most difficult challenges of bringing an idea to market is understanding what real value the potential buyer will see in the product. You can’t merely assume that you know what the value is, you have to find out whether the end user will consider it worthwhile. Market research is all about identifying your …