Discovery Session

To Build Or Not To Build?

It is a foregone conclusion that the future of all computing – consumer and enterprise – is mobile.

iphone-5Consumers are busier, move quicker, and expect faster tools to improve their daily activities. Employees are consumers. In both cases, businesses must decide which tools their users require and then move quickly to fill that need, or else risk the likelihood that a competitor will do it first.

No one can blame a business that hesitates to invest in new technology. The web is littered with apps that never captured the market. Similarly, countless enterprise organizations have stubbed their toes developing new software that underperformed or was underutilized by their staff. But the uncomfortable fact remains: those companies that fail to embrace technology will struggle to compete and stay relevant. Once a genuine need is discovered, the six million dollar question is not whether an application should be built, but rather how rapidly and efficiently can it be done.

Let’s Talk About Toys

What can toys tell us about careful construction of new technology?

There have been no less than a dozen companies that manufactured interlocking blocks. Minibrix. Tente. Erector. Lincoln Logs. Kiddicraft. There were other flash-in-the-pan makers of construction toys for kids. Each company attempted the same goal, but none captured the imagination nor met the demands of users (kids) quite like LEGO. And yet, like many massively popular brands, LEGO nearly went bankrupt.

Lego logoLack of focus, mismanagement, uncontrolled costs, failure to fulfill the demands of their buyers, and a haphazard approach to innovation nearly destroyed the LEGO legacy. In software terminology, the events leading up to LEGO’s near demise were the opposite of lean.

Much like the toy itself, LEGO went back to the basic building blocks of their success in order to regain their hallowed position in the market.  They eliminated under performing products, sold unnecessary divisions of the LEGO brand, solicited greater feedback from the public, and exerted more control over their innovative endeavors. What pain could they have avoided had they embraced a lean approach to their growth? Millions of dollars in revenue and a vast backward slide in brand value.

But Apps Are Not Toys…

Drawing Board reverseYour company has multiple pieces. Many of them are employees. As you survey the market and assess your challenges, it’s apparent that your company needs to change. More pieces are required to improve your process, reduce inefficiencies, find new revenue, extend the reach of your operations, or bring order to your company’s many moving pieces. That’s where new technology snaps into the holes to strengthen your organization.

Accept the fact that the time to invest is now.

Then enlist our team at CabForward℠ to help you identify your challenges and clarify a solution. Our approach to software is lean, agile and rugged – three powerful methodologies that will let you avoid the near death experience of LEGO.  We’ll construct the working foundation of your technology with the basic blocks needed to solve the main challenge. Once we validate the solution, you can reap the rewards of your investment and then invest again to build upon it. Our approach gives you the ability to quickly deliver a solution and avoid the dangers of doing nothing, doing too much, or doing something too slowly.

Learn more about CabForward℠ or contact us for more information on getting started today.
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