The American Enterprise Institute (AEI) is a community of scholars and supporters committed to expanding liberty, increasing individual opportunity and strengthening free enterprise without regard for politics or prevailing fashion. Their highly successful website (aei.org) provides scholarly information and research repositories with informative, stimulating and thought provoking content. AEI provides the latest insights and information sought after by business professionals before they head out to an event, or those who need the latest travel news or political views and commentaries.
With the growing trend for users to require mobile access, AEI desired to provide an app for their iPad users that would provide the same level of quality. Covering a breadth of topics designed for today’s self starters, the new AEI iPad app can be easily configured to be a convenient channel to AEI research and commentary. With a sleek, yet simple interface, the app lets you navigate quickly from topic to topic and article to article whether online or off. AEI can now keep you more current whenever and wherever you go.
CabForward created the iPad app and also managed marketing efforts for the iAd Experience, including the creation of an animated video (below). CabForward worked in conjunction with AEI to drive messaging around the app, both within the video script itself and in broader marketing terms.
The American Enterprise Institute is a community of scholars and supporters committed to expanding liberty, increasing individual opportunity and strengthening free enterprise. AEI pursues these unchanging ideals through independent thinking, open debate, reasoned argument, facts and the highest standards of research and exposition. Without regard for politics or prevailing fashion, AEI dedicates their work to a more prosperous, safer and more democratic nation and world. Read more about AEI.