Marqii

Delivering over and above expectation

The right location, the right price, at just the right time. Finding businesses “near me” is one of the most common ways people use their smartphones. However, information about locations is often inaccurate or out of date and special pricing may be missing altogether. One issue is that most directories and social media outlets have been largely focused on consumers, hoping businesses will then be pressured into participation. That’s why Marqii is taking a fresh, innovative approach – putting businesses at the center of all they do.

Marqii CEO and Co-Founder Avi Goren is an experienced sales executive with an extensive background in online directories and data, but little experience in development. “I knew that finding the right development partner was critical.”

After a small initial test project with CabForward, Goren was convinced. CabForward CEO Lance Vaughn had consistently gone above and beyond what Goren expected. “He encouraged and supported our early entrepreneurship. Once I took the lead, there was no question that CabForward would do the development work.”

Dealing with directories and social media sites required extensive third-party integration, while still making the tool easy to use. CabForward was more than up to the challenges the project posed. Goren reports that, “CabForward handled every problem – they made something very difficult seem easy.”

The outcome exceeded every expectation. “Their development team just blew us away. They were beyond experts in the field. Our account manager even walked us through everything we needed to do on our end and kept us on track at every stage.”

Winning raves from business customers

One of the most impressive aspects of Marqii’s new tool is that it enables businesses to share new specials in less than 30 seconds – and reach thousands of customers. With a solid platform in place for Marqii’s business tools, Goren is looking forward to launching Marqii’s consumer-facing platforms. Coming soon is an iOS app for consumers, a web-based backend and voice-activated (Amazon) Ask Alexis skill. You can bet that CabForward will be on board.

The whole experience was positive. “If something doesn’t fit within your timing or budget parameters, they’ll say maybe you shouldn’t do that right now. I was consistently impressed that they were focused on our goals and business needs, rather than on selling us more stuff or adding to the scope of the project.”

Feedback from businesses that are using Marqii’s new tool has been excellent – they’ve consistently expressed how easy it is to use – and how fast they can accomplish tasks like posting new specials.

With reviews like that, you wouldn’t think this story could get any better – but it does! Goren tells us, “The partnership with CabForward has been so successful that Marqii brought Lance Vaughn on as Marqii’s CTO.”